Sales of Bud Light continued to fall in the U.S. after a 2023 boycott over the brand's partnership with Dylan Mulvaney, a transgender influencer.
What happened to Budweiser & Bud Light sales in 2024?
AB InBev, which owns Budweiser and Bud Light, said overall global sales topped $14.5 billion, but sales in the U.S. declined 9.1% during the Jan.-March 2024 period. Sales to retailers were down 13.7%, "primarily due to volume decline of Bud Light," the company said.
Why is Bud Light losing market share?
Bud Light has been losing market share because of the backlash. Anheuser-Busch noted, however, that the share of sales of its brands in the United States had stabilized by the end of the quarter.
